Typography / Final Compilation & Reflection
4/4/2023 - 4/7/2023: (Week 1- Week 14)
Ameera Rihana binti Remy Ansara / 0352511
Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation & Reflection
Task 1: Type Expression and Type Formatting
Task 2: Typographic Exploration and Communication (Text Formatting and Expression)
Task 3: Type Design and Communication (Font Design)
SUBMISSION
Task 1: Exercise 1 - Type Expression
4/4/2023 - 25/4/2023: (Week 1 - Week 4)
Fig. 1.1 Final Type Expression JPEG, Week 3 (18/4/2023)
Fig. 1.2 Final Type Expression PDF, Week 3 (18/4/2023)
Fig. 1.3 Final Animated Type Expression "Crush" GIF, Week 4 (25/4/2023)
Task 1: Exercise 2 - Text Formatting
25/4/2023 - 9/5/2023: (Week 4 - Week 6)
HEAD
Font/s: Bembo std extra bold
Type size/s: 75
Paragraph spacing: 0
SUBMISSION
Task 1: Exercise 1 - Type Expression
4/4/2023 - 25/4/2023: (Week 1 - Week 4)
Fig. 1.1 Final Type Expression JPEG, Week 3 (18/4/2023)
Fig. 1.2 Final Type Expression PDF, Week 3 (18/4/2023)
Fig. 1.3 Final Animated Type Expression "Crush" GIF, Week 4 (25/4/2023)
Task 1: Exercise 2 - Text Formatting
25/4/2023 - 9/5/2023: (Week 4 - Week 6)
HEAD
Font/s: Bembo std extra bold
Type size/s: 75
Paragraph spacing: 0
BODY
Font/s: Bembo std regular
Type size/s: 10.1
Leading: 12.1
Paragraph spacing: 12.1
Characters per-line: 56-63
Alignment: Left justified
Margins: 120mm top, 60mm bottom, left + right 12.7mm
Columns: 2
Gutter: 7mm
Fig. 1.4 Final Text Formatting Layout JPG, Week 5 (3/5/2023)
Fig. 1.5 Final Text Formatting Layout PDF, Week 5 (3/5/2023)
Fig. 1.6 Final Text Formatting Layout Grid JPEG, Week 5 (3/5/2023)
Fig. 1.7 Final Text Formatting Layout Grid PDF, Week 5 (3/5/2023)
Task 2: Typographic Exploration and Communication
2/5/2023 - 28/5/2023: (Week 5 - Week 8)
Margins: 10mm
Gutter: 5mm
Head
Font: Futura Std Medium
Body
Font: Futura Std Light
Type size: 8 pt
Leading: 10 pt
Paragraph spacing: 10 pt
Characters per-line: 50
Alignment: Left alignment
Font: Futura Std Light
Type size: 8 pt
Leading: 10 pt
Paragraph spacing: 10 pt
Characters per-line: 50
Alignment: Left alignment
Fig. 2.2 Final Task 2: Typographic Exploration and Communication PDF, Week 7 (18/05/2023)
Fig. 2.4 Final Task 2: Typographic Exploration and Communication Grid PDF, Week 7 (18/05/2023)
Task 3: Type Design & Communication
15/5/2023 - 26/6/2023: (Week 7 - Week 13)
Font Download Link: Download here!
15/5/2023 - 26/6/2023: (Week 7 - Week 13)
Font Download Link: Download here!
Fig. 3.1 Final Task 3: Type Design and Communication (PDF) - Week 12 (20/6/2023)
Fig. 3.4 Final Poster Design (PDF) - Week 12 (20/6/2023)
REFLECTION
Experience
The overall experience has been a blast but also chaotic at the same. This module has certainly thought me that typography is not just a tool that deals with letters and picking random fonts but it is a form of art that can be expressive and beautiful at the same time. It requires patience and attention to such meticulous or minor details in order to achieve a proper typography. I was a newbie and I still am but I know that typography is not something that can be mastered within a day. I have acknowledged that typography is just as important as a part of our daily lives. It is a form of language and without them we would not be able to communicate.
Observation
Throughout my observation, visual communication is the key to bring an impact to typography where a lot of adjustments need to be made no matter how small it is. Spacing, kerning, the mood, the layouts and typefaces are all needed to be considered in order to convey the message that we wish for the audience to see through typography.
Findings
During my exploration in typography, spacing plays an important role such as the positive space and the negative space where we have to observe whether it is out of place or not. It is essential as well to pick a suitable typeface with their own personality to see if it fits your own design. In addition to that, what I find it most significant is the text formatting layout where we have to pay special attention to kerning, tracking and paragraph spacing in order to ensure visual harmony. Therefore, it helps to make it easily readable and brings that aesthetic appeal of typography.
Experience
The overall experience has been a blast but also chaotic at the same. This module has certainly thought me that typography is not just a tool that deals with letters and picking random fonts but it is a form of art that can be expressive and beautiful at the same time. It requires patience and attention to such meticulous or minor details in order to achieve a proper typography. I was a newbie and I still am but I know that typography is not something that can be mastered within a day. I have acknowledged that typography is just as important as a part of our daily lives. It is a form of language and without them we would not be able to communicate.
Observation
Throughout my observation, visual communication is the key to bring an impact to typography where a lot of adjustments need to be made no matter how small it is. Spacing, kerning, the mood, the layouts and typefaces are all needed to be considered in order to convey the message that we wish for the audience to see through typography.
Findings
During my exploration in typography, spacing plays an important role such as the positive space and the negative space where we have to observe whether it is out of place or not. It is essential as well to pick a suitable typeface with their own personality to see if it fits your own design. In addition to that, what I find it most significant is the text formatting layout where we have to pay special attention to kerning, tracking and paragraph spacing in order to ensure visual harmony. Therefore, it helps to make it easily readable and brings that aesthetic appeal of typography.
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